More content is being generated every 48 hours than was ever created from the beginning of times to 2003!
Wow! More content every 2 days than all the content ever created through 2003! How are you going to break through all this noise? How are you going to stay relevant? Why should people pay attention to your brand and your ads versus someone else’s?
In order to stay relevant, you need to be where the conversations are taking place. Whether it is in Facebook, Twitter, blogs, or other private networks, you need to know where your target audience is and you need to participate in the conversation.
It’s all about relationships. It is about how you connect with your customers in a meaningful and powerful way. If you want to survive, you need to be better at breaking through all the noise than your competitors are.
Do you understand how profound this social medial revolution is? Do you know how this will impact your business? If you have not been thinking about this, now is the time. One person that understands this and who you should get to know is Gary Vaynerchuck. Gary is the author of the book The Thank You Economy.
Here is a synopsis of what he has to say: